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X (Twitter)

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Our Mission

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Are you an ecommerce brand owner?

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Find your

Zone of Genius.

Discover the thing you were always meant to do.

Take the quiz

Take the quiz

Why the quiz?

Your whole life, people asked you the big question.

Your whole life, people asked you the big question.

“Derek, what do you want to do?”

“Derek, what do you want to do?”

“Derek, what do you want to do?”

You probably:

You probably:

01

01

Picked something that pays well

Picked something that pays well

02

02

Picked something your family or others told you to do.

Picked something your family or others told you to do.

03

03

Still don’t know & tell yourself “I’ll figure it out later.”

Still don’t know & tell yourself “I’ll figure it out later.”

But the problem is despite people dumbing down this question to make it seem "less scary", what someone is really asking is:

But the problem is despite people dumbing down this question to make it seem “less scary”, what someone is really asking is:

“Derek, what do you want to spend the rest of your existence on earth doing to survive?”

That's a huge question to answer.

And in order to answer it confidently, you actually have to start with a different question. A question that can’t be dumbed down to hide its true meaning.

A question where once you answer it...

Figuring out what you want to do” becomes a lot easier.

That’s a huge question to answer.

And in order to answer it confidently, you actually have to start with a different question. A question that can’t be dumbed down to hide its true meaning.

A question where once you answer it…

Figuring out what you want to do” becomes a lot easier.

What is your
Zone of Genius?

What is your
Zone of Genius?

Most of us have some kind of an idea about who we are.

We know what we like.
What we don't like.

Some of us even know what we're good at. 
And what we're definitely not so good at.

But when it comes to ‘work’, we have a hard time figuring out how
‘who we are’ actually applies to it.

But before we discuss that, we need to define what “Work” actually is.

Most of us have some kind of an idea about who we are.

We know what we like.
What we don’t like.

Some of us even know what we’re good at. 
And what we’re definitely not so good at.

But when it comes to ‘work’, we have a hard time figuring out how ‘who we are’ actually applies to it.

But before we discuss that, we need to define what “Work” actually is.

DICTIONARY DEFINITION: WORK (NOUN)

Using effort or energy to
achieve something.

REAL WORLD DEFINITION: WORK (NOUN)

REAL WORLD DEFINITION: WORK (NOUN)

The thing you have to do for
money to survive.

The thing you have to do for
money to survive.

Derek, I hope we can both agree that the real world defintion makes a lot more sense.

Work is the thing you HAVE to do.

And because we’re wired to survive at all costs.
A lot of us take whatever work pays the bills.

Or

Some of us choose to go after work that pays us the most.
But in both scenarios, we are doing work based on survival. 
Not whether it suits who we are.

Which is why work has become such a negative word.

And why even people who are “successful” and make a lot of money…

Can still wake up every day hating their life because of the work they do.

But for a few people, it’s different.

The work they do doesn’t feel like work.
It feels like play.

The work they do doesn’t feel like work. It feels like play.

The work they do doesn’t feel like work.
It feels like play.

The term we use for this is:

The term we use for this is:

“Zone of Genius”

And Derek, in order to find your Zone of Genius,
you have 2 options:

01

01

Get lucky

Get lucky

02

02

Learn what ‘work’ makes sense based on who you are

Learn what ‘work’ makes sense based on who you are

Zone of Genius, defined.

Zone of Genius, defined.

/zoʊn əv ˈdʒiː.ni.əs/

/zoʊn əv ˈdʒiː.ni.əs/

Definition: Zone of Genius (noun)

The overlap between what you’re naturally good at, what you enjoy doing, and what the world actually needs.

When operating in your Zone of Genius, work doesn’t feel like work.
Work feels like play.

Definition: Zone of Genius (noun)

The overlap between what you’re naturally good at, what you enjoy doing, and what the world actually needs.

When operating in your Zone of Genius, work doesn’t feel like work.
Work feels like play.

Ecom UniversityWhat you enjoydoingWhat you’regood at doingWhat theworld needsYourZoneofGenius

Let’s look at some very extreme examples of people in their Zone of Genius:

Thomas Edison - Inventor of the lightbulb

Do you think Thomas Edison was checking the clock to see when he could go home while inventing the light bulb?

No…

Edison slept in the lab most nights so he could wake up and get right back to it.

Mr.Beast - Over 500M subscribers on YouTube

Do you think MrBeast dreads Monday because he has to film another YouTube video?

No… 

Jimmy (Mr.Beast) works every weekend & probably forgets it’s even Monday.

The Point:
What might look like work from the outside to me & you, is something they are obsessed with.

They both don’t see work as just a means of survival, they go to bed EXCITED to wake up and get back to another full day of ‘work’.

That is Zone of Genius in action.

And you know what the coolest part is Derek?

Everyone has a Zone of Genius, including you.

Find your zone of genius

Find your zone of genius

Zone of Genius From Your Average Person.

Zone of Genius From
Your Average Person.

Zone of Genius From Your Average Person.

Most people think Zone of Genius is only for rich and famous people

  • Thomas Edison got to invent things

  • Mr Beast gets to film YouTube Videos

  • Elon Musk builds rockets

  • Cristian Ronaldo plays football

Because of this, most of us never consider the Zone of Genius can apply to real jobs that actually pay well.

But now with everything that is possible online…

Zone of Genius exists everywhere, Derek.

A kid from a village in Croatia grew up chasing one dream: playing handball. By 17, he was playing for Croatia's national team. Then COVID hit, the sports halls closed, and the dream was gone overnight. So he did what everyone around him told him to do: he enrolled in university to study IT. And how did he spend that first year? Grinding Minecraft with the boys on Discord every single night. Until one day, sitting in class, he looked around and realized something scary: Everyone in that classroom was wasting their time. So one night, instead of hopping on Minecraft, he started looking for ways to make money online. That's when he discovered video editing. And after seeing the impact his videos had on people, he found a real passion for creating them. Then he found out about ecom, and did the simple math: If his videos help brands make more money, brands will pay him a lot more money. So he went all in on making ads. And behind the ads he discovered an even bigger passion: marketing. He worked 12 hours a day, every day, and got so good at it he became obsessed. And because he enjoyed what he was doing, and "work" didn't feel like work, He went on to scale multiple ecom brands beyond $1M/month. He retired his mom. Helped his brother build a house. Proposed to the love of his life at 22. Bought a Porsche 911 at 23. And bought 25,000m² of land in Croatia where he plans to build a family farm. His entire bloodline will never have to worry about money again. He found his Zone of Genius.*Results are atypical, not guaranteed, and depend on individual effort.

My Story

My Story

Or even me, the person writing this to you (hey Derek 👋)

My story isn’t as crazy as the ones of above.

I actually come from a very comfortable, middle-class family.
I was born in a farm town in Canada that smelt like cow shit most days.

For 20 years all I wanted was to become a professional baseball player. But I had to quit after the Covid Pandemic.

During lockdowns I decided to open my laptop and learn social media marketing. After applying what I learned to my dad’s small business for 6+ months & making a total of $0.00

I realized I loved it.

So I went deeper into marketing fundamentals, ad creatives and websites. And found out I loved it even more.

Then I went even deeper into team building, management, and company vision. And realized it was exactly what I was built for.

As a result I now work 10 hours a day, every day, and I am obsessed.

And because I enjoy what I do & my work is aligned with who I am.

(Even though I never would have guessed it when I was just starting out)

I paid for my brother's first apartment, bought my uncle a Rolex at 25, and proposed to my girlfriend on top of 15,000 rose petals in Hawaii.

But most importantly to me…

I’ve built a business that has now changed hundreds of people's lives.

I found my Zone of Genius.

*Results are atypical, not guaranteed, and depend on individual effort.

None of us found a hack Derek.

We all just found the thing that feels like play to us.

And because it feels like play, we work so much that money started to pile up as a result.

When you operate in your Zone of Genius, there really is no limit on how far you can go.

And even once you ‘make it’ from a financial standpoint.

You still feel energized to ‘work’ because Zone of Genius is not just about making money

It’s about doing what you love to do.

“I want to find my
Zone of Genius”

“I want to find my
Zone of Genius”

Derek if you are thinking this, the next steps are simple:

01

01

you are here

you are here

FIND your zone of genius

02

02

this takes time

MASTER it

03

03

this happens naturally

BUILD a life around it

BUILD a life
around it

But it all starts with the first step:

But it all starts with the first step:

Find your zone of genius

Find your zone of genius

Our goal is to help 100,000’s of people like you find their Zone of Genius

And this quiz is your first step in finding it.

We don’t need your email 
We don’t need your phone number 
All we ask for is 10 minutes to better understand you.

And once you finish

You’ll get one of these:

Again, 100% for free.

So, Derek, are you ready to find your Zone of Genius?

Find your zone of genius

Find your zone of genius

FAQs

Things you’re
probably wondering

Find your zone of genius

Find your zone of genius